Office of Mayor William Peduto
Mayor Peduto Drums Up Awareness for City's Healthy Together Enrollment Campaign with March Pittsburgh
Hundreds of Community Members Already Reached, Eight More Events This Summer

PITTSBURGH, PA (July 20, 2015) –  Healthy Together, the City of Pittsburgh-led outreach effort to enroll children and youth in low to no cost healthcare, is literally getting the band together and taking its act on the road to 10 community events across the city over the next eight weeks to build awareness among residents with March Pittsburgh. March Pittsburgh seeks to continue raising awareness and driving enrollment among the estimated 2,000 youth under 19 years of age in Pittsburgh who qualify for Medicaid or the Children’s Health Insurance Program (CHIP), but are not currently enrolled in public health insurance programs. Visit March Pittsburgh to learn more about the campaign, find an event near you, and to practice the Healthy Together song as March Pittsburgh arrives in a neighborhood near you. To schedule an enrollment appointment or learn more dial 2-1-1 or visit

The campaign has already reached hundreds of families, getting them vital health enrollment information to build a culture of healthcare enrollment in Pittsburgh. “We’re going to become the city that assures that every child has access to healthcare – that’s our goal and we’re going to hit it,” said Mayor William Peduto while addressing the Northview Heights community.

March Pittsburgh kicked off on Thursday, July 16 at the Northview Heights Playground, featuring the River City Brass Band and campaign mascot, Enroll-O-Bot. City of Pittsburgh Mayor William Peduto, UPMC Health Plan Chief Financial Officer and UPMC Insurance Services Division Senior Vice President Scott Lammie, City Councilperson Darlene Harris, and Northview Heights Citizens Council President Valerie Lauw, led a throng of neighborhood children and families in a joyous, if not always tuneful, “second line parade” boasting kazoos.

“It’s really an exciting time for us to be able to recognize the fact we have all the resources and the means to connect all of these young folks to access to health care. So it’s incumbent upon each and every one of us to go out and talk to our friends, neighbors, the parents of any of these children,” stressed UPMC Health Plan Chief Financial Officer and UPMC Insurance Services Division Senior Vice President Scott Lammie. Adding, “We’re 2,000 children away from being a city, maybe the first city in the country, to be able to proclaim that we have access and coverage for every child in our region. We can do it, I know we can.”

March Pittsburgh took to the street again on Saturday, July 18 at the Harambee Ujima Black Arts and Culture Festival, as the community of Homewood joined in the parade and marched to the Healthy Together song composed by River City Brass Band. Artistic Director James Gourlay encouraged attendees to join March Pittsburgh throughout the summer noting, “You can just come, strum a drum, or toot away to your hearts content.” Kazoos are being provided to participants. Pots, pans, and other homemade instruments are welcome.

The River City Brass Band ensembles, Enroll-O-Bot, and enrollment specialists will be appearing:

• Saturday, August 1 at 11:30 a.m. at Beechview's 110th Birthday Celebration (Broadway and Beechview parking lot)

• Tuesday, August 4 at 4:15 p.m. in Spring Hill at National Night Out (Rockledge Street and Asylum Street)

• Saturday, August 8 at 11 a.m. in Brookline at Breezefest on Brookline Boulevard (from Flatbush to Glenarm)

• Sunday, August 9 at 11 a.m. in Oakland at the Black Family Reunion at the Schenley Park Oval

• Saturday, August 15 at Noon in Chartiers at Community Back to School Festival (Chartiers Playground)

• Saturday, August 22 at 11 a.m. at the Stanton Heights Community Festival (Sunnyside Elementary School)

• Friday, September 11 and Saturday, September 12 at Noon at the Hill District’s Health and Wellness Weekend (Kennard Playground)

To schedule an enrollment appointment, community members can dial three easy numbers 2-1-1 or visit Latest photos and video of March Pittsburgh are on the Healthy Together Facebook page at

March Pittsburgh is supported by UPMC Health Plan. Healthy Together is funded by a grant from the National League of Cities and is led by a partnership comprising the City of Pittsburgh, Allies for Children, Consumer Health Coalition, Allegheny County Health Department, and Enroll America.

For more information contact Special Initiatives Manager, Mayor’s Office, Betty Cruz, at 412-255-2439 or

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