La Catrina - Ditrict 4
Business Name: La Catrina.
Business Location: 1603 Broadway Avenue, Beechview
The critically acclaimed La Catrina offers what the PGH City Paper called "for us by us" Mexican. Authentic, unhyped, straight ahead, and at a reasonable price. Part of the revitalization of Broadway Avenue, Demetrio Aragon opened the storefront Mexican food emissary in 2017 on the wide thoroughfare, adjacent to the T's Red Line.
La Catrina has worked with the Pittsburgh Hispanic Development Corporation (PHDC) on marketing strategies including creation of business awareness through: Grand Opening, Monthly theme events, festivals participation in Pittsburgh area, Flyers and Postcards. PHDC has also helped the restaurant refine operations, develop expansion plans, and find the most suitable vendors.
La Catrina also worked with Kiva (https://www.kiva.org/pittsburgh), the interest free, crowd sourced loan platform, to borrow funds for equipment, saving money on interest and fees, while exposing their brand to new people around town!