White Whale Bookstore - District 7

The White Whale Bookstore

Business Name: White Whale Bookstore

Business Location: 4754 Liberty Ave, Bloomfield

Adlai and Jill Yeomans moved to Pittsburgh from New York in 2012. They had always dreamed of owning a bookstore, and that dream rapidly became a reality in 2016, when Lesley Rains, the owner of Bloomfield's East End Book Exchange, offered to sell them the business. Adlai and Jill attended workshops at the University of Pittsburgh's Small Business Development Center and reported that the Center helped them apply for and receive a loan. With financing in hand, they were able to work on the Liberty Avenue space and open their beautiful corner bookstore on October 15, 2016. Since its opening, White Whale Bookstore has expanded on the legacy of East End Book Exchange and has both brightened the Bloomfield Business District (https://bloomfieldnow.org/) and become a hub for literary events. Adlai and Jill host author readings, poetry nights, writing workshops, book clubs, and children’s story hour, among other events. As a result, they have greatly contributed both to Bloomfield and to Pittsburgh's literary culture!